OUR STORY

It was a lifelong dream that was becoming a reality in 1990 when CEO Mrs. Muswar Afzal, stepped off a plane from Toronto to Lahore to begin her journey in the beauty industry of Pakistan. With her international diplomas, hours spent working in professional Canadian salons and her daughters by her side, she took a spontaneous plunge into her business career.

"That is how I've always done business. I am spontaneous because I choose to seize the moment." Mrs. Afzal says. "When I am presented with an opportunity, I will take that chance and see where it takes me. You never know what it may teach you or help you achieve."

Her 'carpe diem' approach with the beauty salon has led her to establish a business empire. Jumping from four locations within Lahore, each one larger than the last, she finally settled with the Lahore flagship salon on M.M. Alam Road. With two salons in Lahore, she is underway to establish her brand name in Sharjah and Dubai, UAE. "My daughter Arsh insists on establishing the salon across the globe in key locations. I have told her, when we see the opportunity, there is no doubt that with Gods blessings, it will be ours to take."