As a 16 year old, Arsh had started makeup artistry after taking her first professional course in Canada and shortly after that another course in Lebanon. Rapidly gaining popularity working at her prestigious beauty salon Newlook Beauty Clinic & Spa in Lahore, Arsh began to develop her own culture of glamorous make-up that set a trend of focusing on attractive eye make-up to create an all over gorgeous appeal. "I adore and appreciate beautiful things and I especially love working with people who enjoy looking good," says Arsh. Arsh has worked with countless celebrities, supermodels, actresses and socialites in Pakistan and from abroad. Her enthusiasm puts clients at instant ease and leads to a professional yet friendly relationship. Arsh says, "It is extremely important to me that the person I am working with is more than just totally satisfied with the way they look. I want my clients to be absolutely thrilled with their make-up." Now, reputable media agencies covet to use Arsh's work and she has been recruited to do make-up for the most exclusive publications, numerous television shows and films. Although Arsh is very selective about the agencies she works with, her work has been largely used to bolster the image of other professionals.